Adam Broker is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', Mr. Broker maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales