Tiffany Cheir, Founder and President, ID Public Relations

Tiffany Cheir, the Founder and President of ID Public Relations brings over 10 years of experience to her full-service agency with an impressive list of honors including the prestigious "Ace Award" for all Media Relations given by PR Daily and Ragan Communications, as well as being inducted into Connecticut Magazine's "40 Under 40: Class of 2017," recognizing the year's best and brightest among Generation Next.

Tiffany Cheir specializes in celebrity brands, entertainment, and lifestyle and concentrates on brand building, media relations, talent relations, crisis management, special events and product integration. The multifaceted agency works closely with various companies as well as a diverse array of celebrities to increase their visibility and strengthen their positioning within pop culture. Additionally, Ms. Cheir advises numerous Private Equity firms with their emerging and established consumer brands on: acquisition targets, strategic investments and capital infusions, while also providing them with PR services. Ms. Cheir has been leading the way in social media for a myriad of Fortune 500 brands and has single-handedly developed ID PR into one of the top agencies specializing in celebrity organic photo opportunities and social media endorsements. Ms. Cheir has grasped the concept of social media that will continue to become a critical component to the success of PR practitioners and has led ID PR to be among one of the most followed PR firms on websites.